A New Solution to Accelerate Cost Effective Growth.

Built on a history of success.

AuctusIQ is built on 25 years of scientific salesforce analytics, data modeling, and applied market studies to uncover the talent, skills, coaching, and sales strategies that accelerate growth and optimize commercial results. Our founders, Troy Kanter and Dr. Courtney McCashland, have founded multiple successful businesses, and some of the most effective talent assessment, science, software, and deal strategies of sales teams in the market today.

The Auctus engine is founded on predictive assessment science to more than double salesforce production through engaging the right talent and is applied through deal coaching strategies that has, in some cases, tripled average win rates while reducing the costs associated with unproductive activity.

The AuctusIQ Science delivers targeted value creation through meaningful analytics and reporting informed by three decades of predictive talent assessments acquired from IBM and refined through high-performance research with more than one million participants. Through hundreds of studies of high-performers, AuctusIQ has validated success profiles of the critical talents, skills, and experiences for top sales leaders, sales managers, strategic account managers, complex sellers, account executives, sales representatives, sales technicians, project managers and sales support roles. These success profiles are proven, fundamental sources of growth for the world’s premiere sales organizations.

The AuctusIQ System delivers Artificial Intelligence to focus the time and unique talents of each seller through smarter decisions at every stage of the sales cycle. A quarter of a century of success through applied experience from the front line to the board room has revealed the AuctusIQ win strategies that deliver results at every level. Personalized sales coaching feedback is facilitated through the platform and directly tied to every deal in your CRM to accelerate growth through daily, weekly, and quarterly rigor.

Built to Serve You.

We’ve listened and understand the pains of sales executives that have intensified over the last five years. Buyer expectations and market demands have changed. The number of influencers in a business-to-business deal has more than doubled, seller customer satisfaction has dropped year over year, percent quota attainment continues to decrease across industries, and salesforces are struggling to move from a solution selling model to a trusted advisor model.

In an attempt to serve the evolving demands of the buyer, today’s sales enablement industry offers an abundance of fragmented solutions around funnel analytics, talent, coaching, deal strategy, and forecasting that are often unrelated to business outcomes. These solutions are missing the mark and the market problems persist. The net effect is that Selling is Harder than Ever.

To help sales organizations ignite cost effective growth, AuctusIQ has first, uncovered the factors that are proven to predict desired business outcomes, and then linked them together to realize the collective impact of applied deal strategy through a unified science and software platform for reliable growth over time.

Proven Results.

There’s not a single salesforce in the world we can’t make better. Period.

With AuctusIQ Science, clients have validated talent and skills assessments that predict quota attainment average increases from 57 percent to 134 percent, multiply salesforce production by up to ten times through engaging the right talent, and that explains why some teams average two- and three-times higher rates of top talent retention than other teams within the same sales organizations.

With the AuctusIQ System, clients have doubled average win rates across sellers who apply the AuctusIQ win strategies. In aggregate, this difference explains the success of salesforce teams experiencing consistent, predictive growth. And, the strategies are managed through the AuctusIQ System for applied intelligence to transform your salesforce.

Science Founded on 25 Years of Talent Assessment Research with Premiere Brands

Our Mission

To Activate and Accelerate the Growth of People and Companies.

We accomplish this for our customers by creating a smarter, faster, and more powerful sales engine that multiplies revenue per seller on a continual basis.

Our Vision

To be the world’s number one resource for building the world’s best sales organizations.

Our Promise

There’s not a sales force in the world we can’t make better.

A bold promise to business. And one that we stand behind.

We all agree that performance requires top players, top strategies, top systems, and top leadership. AuctusIQ enables you to experience meaningful returns on the capital you invest in selling, just as you expect in all other aspects of your operation. Let us help you turn your salesforce into your competitive advantage.

Our Founders’ Expertise and Experience.

Our founders encompass the perfect combination of the art and science of successful sales.

The Art — Troy Kanter has held numerous executive seats across global organizations and led some of the most effective sales organizations. He has led businesses through multiple rounds of funding and global expansion, and through his leadership has perfected the art of selling to drive revenue quickly and efficiently. His practices and strategies are the foundation of the AuctusIQ solution—empowering businesses to leverage their largest asset, their salesforce, to grow their business quarter-after-quarter.

The Science — Dr. Courtney McCashland has served in executive roles leading the science & growth strategies of global financial, technical, research, talent assessment, HCM, and strengths development organizations. Through hundreds of performance-based studies, Dr. McCashland’s research has validated predictive salesforce assessments and analytics that power the AuctusIQ platform. Dr. McCashland brings academic and applied insight to how the talents, experience, knowledge, and skills of the salesforce can be measured and managed to shorten the sales cycle and increase sales production.

This powerful connection of industry experience yielding incredible results delivers a solution that that is not only proven to work but unmatched in the industry.

Tim Geisert is the executive on the leadership team that crafts the vision, shapes the product strategy and inspires teams to grow the business. That, and more than 30 years of experience growing companies through marketing and sales, is what Geisert brings to AuctusIQ.

Before joining AuctusIQ, Geisert served as senior vice president of Engage2Excel (E2E), a company dedicated to helping customers create engaging candidate and employee experiences. In his role, Geisert led E2E’s sales team to implement the AuctusIQ platform. As a result, E2E doubled its sales revenue and win rate.

Phil Baylog is an entrepreneur and successful software developer who is passionate about designing and building software products that are easy to use and solve real-world problems. As CTO for AuctusIQ, Baylog is responsible for developing and maintaining the technology platform used for AuctusIQ solutions.

Bob Stitt brings his innovative style of coaching football to his role as vice president of AuctusIQ. What that means for AuctusIQ customers is a tailored, data-driven solution to meet their selling challenges. Stitt joins the company after a 34-year college football career as one of the most creative offensive minds in football.

AuctusIQ Names Former NCAA Football Coach Bob Stitt Vice President

AuctusIQ Doubles in Growth, Adds Geisert to Executive Team

AuctusIQ Launches an Innovative Way to Accelerate Sales Growth

AuctusIQ Works with Large Global Organizations to Accelerate Cost-Effective Growth

Our Strategic Partners