Transaction or Trusted Advisor

Traditional B2B sales processes aren’t working. Buyers are searching for value in two forms—a seamless self-service transaction or a highly-valued partnership that drives surmountable value. It’s not about a product model or a solution model anymore and too many salesforces have lagged behind this change. Learn how to ensure your buyers are receiving value from your salesforce.

To learn how to solve for cost-effective growth in today’s world, watch A Fresh Approach to Cost Effective Growth.

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