The Selling Excellence Podcast: Episode 9

“To CRO or Not To CRO…That is the Question” with Warren Zenna

On this episode of the podcast, Tim speaks to Warren Zenna, CEO of the CRO Collective. They talk about how organizations need to be CRO-ready. Warren’s philosophy brings insight to Chief Executives that will help them make the right decision to hire, or not to hire, a CRO. Listening to this will save you the pain and agony of making a hiring mistake.

Rather watch this episode? Stream here!

More about “The Selling Excellence Podcast”

We all know B2B selling isn’t getting any easier…and what’s worse, it’s getting more expensive. Our host, Tim Geisert, will interview top business executives to bring you insights on how you can turn your sales force into a company asset. You’ll learn how to find and coach talent, win deals and get the most out of your sales leaders based on data and our extensive business experience.

Auctus means growth. Smart growth.

“Auctus” is Latin for growth. “IQ” means smarts. Combined, AuctusIQ means smart growth.

It’s a new idea built on deep expertise, sharpened and proven over three decades. Our management team has built, managed, and transacted companies, so we think like business executives, not just sales leaders. Our Talent First Platform reflects what worked for us and for others. Now available to you.

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AuctusIQ means smart growth.

“Auctus” is Latin for growth. “IQ” means smarts. Combined, AuctusIQ means smart growth. AuctusIQ is a sales data and science company. Our mission is to provide the right data, on a technology platform that allows you to put talent in your tech stack. Doing this solves your three biggest challenges: selecting and retaining exceptional talent, coaching to ensure readiness to meet or beat quota, and most importantly making sure everything you do is tied to winning more deals.

If you’re looking for a proven way to energize your sales force, let’s talk.

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