Agricultural Technology Company Transforms Forecasting Accuracy

Problem:

This private capital-backed, agricultural technology innovator was experiencing rapid growth. However, it was struggling to forecast the next quarter, let alone the year. They chose to implement DealIQ technology and the 7 Imperatives Methodology to drive seller actions, deal strategies, and a data-driven approach to deal closing.

Outcome:

As a result, this company experienced a 2x improvement in win rates, combined with a transformation of the forecasting process.

About Us

Troy Kanter
Co-Founder & CEO
Troy Kanter serves as CEO of AuctusIQ. Kanter has been transforming sales organizations and their revenue streams for more than 25 years. Prior to co-founding AuctusIQ, Kanter served as CEO of TwentyEighty, a $300M learning and performance management firm and the holding company of the world’s largest sales training organization.
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Dr. Courtney McCashland
Co-Founder & Chief Officer of Science and Strategy
As Co-Founder and Chief Officer of Science and Strategy for AuctusIQ, Dr. McCashland brings academic and applied insight to how the talents, experience, knowledge, and skills of the salesforce can be measured and managed to shorten the sales cycle and increase sales production.
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Tim Geisert
Partner
Tim Geisert serves as a Partner at AuctusIQ. He is the executive on the leadership team that crafts the vision, shapes the product strategy, and inspires teams to grow the business. That, and more than 30 years of experience growing companies through marketing and sales, is what Geisert brings to AuctusIQ.
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