Future of Sales

At AuctusIQ, we've been studying sales organizations for well over 30 years now. What we've been hearing from sales leaders today is interesting. They're asking this question, what do the sales force and the seller of the future look like? They struggle to figure out how to shape their sales force of today and beyond.

To understand the sales force of the future, you need to understand the buyer of the future. And the fact is, the B2B consumer is acting differently. Their process is filled with:

  • Elusive buyers
  • Hidden influencers
  • Struggle to gain internal alignment
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The question is, what do you do about it?

We have found that you need to do these three things and you need to do them well.

  1. You need to know if your sales force is adaptable to this new environment by assessing their talents and their competencies.
  2. You gotta train and coach each person to the specific competencies that they need to be an exceptional salesperson or sales manager.
  3. You must work deals differently with all the influencers and all the buyers involved. You must be more sophisticated to work when and forecast deals.

Cracking the New Selling Code

All your tech tools help you get better at processes. But if you want to get better at selling, you’ve got to start with the people. That’s what AuctusIQ does. We call it a ‘Smart Growth’ Platform for B2B companies. And it supports development in the critical areas that help your sales organization perform like the best:

Talent and readiness measurement – TalentIQ Platform
– Accelerating the performance of the current sales force
– Recruiting and hiring

Deal coaching and manager effectiveness – DealIQ Platform
– Deal coaching
– Deal analytics
– Forecasting

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From Point Solutions to Holistic Support

The top B2B selling organizations became the best by putting customers, sellers, and managers first – everything else follows. But over the past dozen years, organizations have been getting it backward, putting technology ahead of people. That’s why AuctusIQ is in business to put the talent in your tech stack. We offer a total of six ‘Smart Growth’ solutions: TalentIQ, DealIQ, CoachingIQ, GrowthIQ, EnableIQ, and RecruitIQ. Each is designed to work separately or together in a robust, fully integrated tech platform. Click on the “Learn more” buttons below to explore each solution and how AuctusIQ helps tackle both your immediate and long-term challenges.



Assess the individual talent and readiness of each member of your team – current and future, salespeople and sales leaders.

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Use insights from TalentIQ to drive individualized coaching, empowering your sales leaders and managers for cost-effective growth.

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Apply our methodology agnostic and machine learning to measure Deal Confidence for dramatically better forecasting and revenue to income statement.

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Make better hires three ways with pre-assessed candidates, 100% sales-only recruiting focus, and recruiters who come from sales – not HR.

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Empower your people with our educational library and industry-leading selling tools that help a good team become great.

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Measure 16 organizational competencies that reveal the go-to-market effectiveness of your sales force, so you can act with precision and grow with confidence.

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What Our Customers Say About Us

Mike Wirth

For the sales professional, AuctusIQ is like having an advisory board of the best sales leaders help guide and make recommendations throughout a deal cycle. Countless times my sales team members have come to me, sharing that revisiting a complex opportunity through the AuctusIQ lens has helped them think of an alternate strategy or additive approach. For sales leaders, opportunities are quantifiably measured and scored - not just tracked as part of opportunity stages. This means that opportunity detail yielding pipeline coverage can now be quantifiably and quantitatively measured, enabling a three-dimensional view driving greater levels of performance predictability. AuctusIQ fulfills the promise of what CRMs can't capture and enables revenue leaders to more effectively manage the reality of what financially astute organizations demand.

Mike Wirth Chief Commercial Officer, ProviderTrust
Alison Grana

“As a Sales Director, I love that I have the ability to view my team's deals in real-time. The DealIQ confidence score has helped us tremendously in identifying which opportunities we may need to nurture more in order to gain some of the insights that are lacking for us to successfully close. The team at AuctusIQ is second to none.”

Alison Grana Director of Sales Operations and Solutions, Engage2Excel
Steve Triano

“Deploying DealIQ as a deal scorecard not only improved the accuracy of our forecast but also improved our win rate by making visible to the seller what actions they needed to take to win the deal.”

Steve Triano Vice President of Sales, Loparex

Listen to The Selling Excellence Podcast

Our host, Tim Geisert, interviews top business executives to bring you insights on how you can turn your sales force into a company asset.

The Selling Excellence Podcast Cover Art

AuctusIQ means smart growth.

“Auctus” is Latin for growth. “IQ” means smarts. Combined, AuctusIQ means smart growth. AuctusIQ is a sales data and science company. Our mission is to provide the right data, on a technology platform that allows you to put talent in your tech stack. Doing this solves your three biggest challenges: selecting and retaining exceptional talent, coaching to ensure readiness to meet or beat quota, and most importantly making sure everything you do is tied to winning more deals.

If you’re looking for a proven way to energize your sales force, let’s talk.

Speak with a Specialist