Category: Courtney McCashland

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The New Formula for Hiring Sales Superstars

Talent Scientist and AuctusIQ partner Dr. Courtney McCashland explains the new formula for hiring sales superstars and what you need to keep winning. When I got into the sales talent business in the 1990s, psychometric assessments were a relatively new trend. This approach taught us two things: There are two sides to every person – the […]
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The Three Elements of Selling Excellence

Behavioral scientist and AuctusIQ Co-Founder Dr. Courtney McCashland explains how to recognize and optimize the factors that drive elite sales performance. Why are some people so good at selling when others are not? Can you take someone who’s average and teach them to be great? The science behind these questions is more predictable than you […]
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