Mid-Sized Manufacturer of Solutions for Hospitals


After this company transitioned to new leadership, they wanted to tackle two challenges. The first challenge was finding, onboarding, and coaching more talent like their top performers. Second, they sought to build a modern methodology that matched the complexity of the buyers and influencers within the ever-changing hospital organizations they sold to.

They turned to a combination of TalentIQ and a customized version of the 7 Imperatives Methodology to simultaneously address both problems and transform their sales force for the future.


As a result, they increased seller engagement, clarified a growth pathway for each seller and manager, and delivered the most successful margins in company history.


About Us

  • Troy Kanter

    Troy Kanter

    Co-Founder & CEO
    Troy Kanter serves as CEO of AuctusIQ. Kanter has been transforming sales organizations and their revenue streams for more than 25 years. Prior to co-founding AuctusIQ, Kanter served as CEO of TwentyEighty, a $300M learning and performance management firm and the holding company of the world’s largest sales training organization.
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  • Courtney McCashland

    Dr. Courtney McCashland

    Co-Founder & Chief Officer of Science and Strategy
    As Co-Founder and Chief Officer of Science and Strategy for AuctusIQ, Dr. McCashland brings academic and applied insight to how the talents, experience, knowledge, and skills of the salesforce can be measured and managed to shorten the sales cycle and increase sales production.
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  • Tim Geisert

    Tim Geisert

    Tim Geisert serves as a Partner at AuctusIQ. He is the executive on the leadership team that crafts the vision, shapes the product strategy, and inspires teams to grow the business. That, and more than 30 years of experience growing companies through marketing and sales, is what Geisert brings to AuctusIQ.
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